Ladbrokes Casino have launched their new TV ad campaign. It features a story about Pedro a mountain climber who could only quench his thrill buds by taken more and more risks when climbing. From being covered in oil to just using his chin, Pedro's antics are described by his friend who suggests that thrill buds can be quenched at Ladbrokes Casino.
This is brilliant advert from Ladbrokes Casino and is deviation away from the singalong crowd screaming ads that have taken over the bingo advertising campaigns. In a way it's like the recent Cadbury's adverts where you're not entirely sure what is being advertised until the very end.